Why branding is more than just a logo

Branding defines the customer experience whenever they engage with your service or product. It conveys the kind of business you want to be and the audience you wish to target. While logos are important, colours, typography, imagery and messaging all give personality to customer touch points such as website, social media and print design. It is the sum of these parts that determine your brand and how it connects with your customers. And this is why investing in thoughtful and consistent branding is so important.