The key to creating bespoke websites: CSS

The key is CSS (cascading style sheets), which is coding that controls the styling of a website. While HTML determines the content of a site, CSS determines visual structure and aesthetics. When CSS is applied, it can transform Wordpress, Squarespace and Shopify templates into unique, bespoke and on-brand websites. This is why I use CSS on the websites I build. It opens up so many design possibilities in order to give clients a custom look, and not be limited to the styling of standard templates.