END with CARE

BRANDING - SQUARESPACE, CUSTOM CODED WEBSITE - PRINT & DIGITAL DESIGN

END with CARE is a Vancouver practice supporting individuals and families to find peace of mind, clarity, and solace in life’s final chapter. Founder Caroline Derksen also leads workshops for educators, caregivers, and professionals to build grief literacy and strengthen bereavement response.

About the Brand

At its core is a heartfelt commitment to compassionate, holistic support for people facing the end of life, their families, and caregivers, and to normalizing open, empathetic conversations about death. The moth logo motif symbolizes transformation, resilience, and the journey toward light, a gentle emblem for endings and the beauty of change. The colour palette — bold teal, soft mint, and light aqua — offers a fresh, calming palette that evokes renewal, clarity, and compassionate presence.