END with CARE

BRANDING - SQUARESPACE, CUSTOM CODED WEBSITE - PRINT & DIGITAL DESIGN

END with CARE is a Vancouver practice supporting individuals and families to find peace of mind, clarity, and solace in life’s final chapter. Founder Caroline Derksen also leads workshops for educators, caregivers, and professionals to build grief literacy and strengthen bereavement response.

About the Brand

At its core is a heartfelt commitment to compassionate, holistic support for people facing the end of life, their families, and caregivers, and to normalizing open, empathetic conversations about death. The moth logo motif symbolizes transformation, resilience, and the journey toward light, a gentle emblem for endings and the beauty of change. The colour palette — bold teal, soft mint, and light aqua — offers a fresh, calming palette that evokes renewal, clarity, and compassionate presence.

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A person holding a butterfly on their hand with the words 'END with CARE' overlayed on the image.
Close-up of a person's hand with dark nail polish holding a small bundle of wild berries, over a shirt with a logo and text that reads 'End with Care, Caroline Derksen, End-of-Life Doula.'
A hand holding a small white daisy flower against a clear blue sky.
Business card with the phrase 'End with Care' and the name Caroline Derksen, END OF LIFE Doula, along with contact information and a QR code, set against a blurred green background.
A white notepad with the phrase 'END with CARE' at the top, featuring a minimalist floral design at the bottom, and a website URL at the bottom, against a background with flying birds.
A digital tablet displays a website called END with CARE, showing an image of a woman standing on rocks by the water, with trees in the background. A cup of coffee, a white stylus, and part of a silver laptop are seen on a white desk.
A person holding a smartphone displaying a website about Caroline Derksen, a founder of END with CARE, in a seated position indoors.
Website homepage for End with Care, providing end-of-life support and grief services, featuring images of nature, a butterfly, and a smiling woman, along with navigation menu and call-to-action buttons.
An Apple iMac computer on a desk displaying a website about end-of-life support and guidance, with a keyboard and mouse in front.

“Working with Vanessa to re-brand my business and launch my website was an absolute joy! From the first conversation, her desire to deeply understand my business was evident. Through subsequent conversations she distilled my ideas into a brand that represents my vision perfectly. Vanessa applied her keen attention to detail to every aspect of our work together, and the results surpassed my expectations. Vanessa truly cares about the women she works with, and her ongoing support and encouragement are deeply appreciated. .”

— Caroline Derksen, END with CARE
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